10. Rafael Nadal

Brand Value 2014: $10 million

Brand Value 2013: not listed

9. Lionel Messi

Brand Value 2014: $12 million

Brand Value 2013: $13 million

8. Kobe Bryant

Brand Value 2014: $15 million

Brand Value 2013: $19 million

7. Cristiano Ronaldo

Brand Value 2014: $17 million

Brand Value 2013: $13 million

6. Usain Bolt

Brand Value 2014: $19 million

Brand Value 2013: $20 million

5. Mahendra Singh Dhoni

Brand Value 2014: $20 million

Brand Value 2013: $21 million

4. Phil Mickelson

Brand Value 2014: $29 million

Brand Value 2013: $25 million

3. Roger Federer

Brand Value 2014: $32 million

Brand Value 2013: $46 million

2. Tiger Woods

Brand Value 2014: $36 million

Brand Value 2013: $46 million

1. Lebron James

Brand Value 2014: $37 million

Brand Value 2013: $27 million